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How to market your vacation rental home in Park City, Utah

Learn effective strategies to attract guests, boost bookings, and maximize income at this stunning mountain retreat. Here are some pointers for successfully marketing your Park City, Utah vacation rental properties.


The first step to creating a successful vacation rental marketing plan is to identify your target audience. By considering the property type and location, you can pinpoint the perfect guests for your rental. Whether your rental caters to families, large groups, or business travelers, understanding your target demographic is vital as it plays a significant role in attracting specific guest profiles. Couples and solo travelers, for instance, will enjoy a downtown condo, whereas large groups and families will find a luxury ski-in/ski-out estate desirable.


Here are three ways to improve the way you advertise vacation rentals online:

  • Use high-quality photos – One of the most effective marketing tools for vacation rentals is striking and masterfully composed photos. With at least 20 high-quality photos, potential guests are 20% more likely to book, resulting in a significant revenue increase. Include detailed photos of every room in your rental, including fully equipped kitchens, comfortable living areas, entertainment rooms, private hot tubs, and access to amenities like swimming pools and fitness centers. If there aren’t enough good photos or if they are of poor quality, your property will have less appeal. Invest in professional photography to maximize your income potential.
  • Craft compelling headlines or titles – Vacation rental marketing is all about headlines. The headline should be powerful enough to make viewers interested in the property and entice them into looking at the listing, giving them the motivation to book with you. Optimize your headlines by clearly stating the property type, highlighting special amenities, targeting specific travelers, showcasing unique aspects, and mentioning nearby attractions.
  • Enhance your listing description – Photos will be instrumental in piquing the interest of prospective guests but the listing description will give them the feeling of living in the space. Create an engaging narrative that leads visitors on a captivating journey, providing a clear image of their experience from the moment they enter your home. Write a description of at least 300 words that includes crucial information to highlight the possible experience that awaits them. You can use this section to creatively expound on the details you provided in your headline or title, from the property description to the attractions, facilities, and services available in the local area.


TripAdvisor reveals that properties with reviews attract 80% more bookings. Potential guests value social proof and hesitate to book rentals without reviews or inadequate advertising. That said, it’s important to list your property on review-rich booking sites such as TripAdvisor, Trivago,, and Airbnb so that travelers can learn about previous guests’ experiences. Getting more reviews increases your rental’s credibility so ask for honest reviews from guests after their stay. Make your Park City vacation rental property stand out by utilizing effective vacation rental marketing strategies and tapping into the expertise of Team Schlopy. With a deep understanding of Park City’s unique features and appeal to vacationers, the team can help you showcase your property to the right audience, ensuring maximum visibility and success in the competitive vacation rental market. Get in touch with Team Schlopy

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